Update UILabel within a UITableViewCell

I am trying to update a UILabel within a Cell when a button within the cell is tapped. How would I go on as to approaching this. Here is my code for the creation of the UITableViewCell:

EDITED: On TAP Method

- (void)likeButtonTap:(InstagramLikeButton *)sender {
    [sender setSelected:!sender.selected];
    // Set objectID
    NSString *objectID = sender.objectID;
    int *likesCount = sender.likesCount;
    likesCount = likesCount + 1;
    NSString *likesString = [NSString stringWithFormat:@"%d",likesCount];
    // Get Cell
    NSIndexPath *i=[self indexPathForCellContainingView:sender.superview];
    InstagramCell *cell = (InstagramCell*)[self.tableView cellForRowAtIndexPath:i];
    cell.likeLabel = likesString;

    NSString *path = [NSString stringWithFormat:@"media/%@/likes", objectID];
    [[InstagramClient sharedClient] postPath:path parameters:nil success:^(AFHTTPRequestOperation *operation, id responseObject) {
        NSLog(@"Successfully Liked Picture");
    } failure:^(AFHTTPRequestOperation *operation, NSError *error) {
        NSLog(@"Failure: %@", error);
    }];
    [sender increaseLikeCount:sender];
    NSLog(@"Successfully Liked Picture");
}

Here is the error I am receiving:

Floadt[2669:176980] *** Terminating app due to uncaught exception 'NSInvalidArgumentException', reason: '-[__NSCFString setText:]: unrecognized selector sent to instance 0x7f7f7a8bda50'
*** First throw call stack:
(
    0   CoreFoundation                      0x0000000107541c65 __exceptionPreprocess + 165
    1   libobjc.A.dylib                     0x0000000106c7ebb7 objc_exception_throw + 45
    2   CoreFoundation                      0x00000001075490ad -[NSObject(NSObject) doesNotRecognizeSelector:] + 205
    3   CoreFoundation                      0x000000010749f13c ___forwarding___ + 988
    4   CoreFoundation                      0x000000010749ecd8 _CF_forwarding_prep_0 + 120
    5   Floadt                              0x00000001036d455f -[InstagramTableViewController tableView:cellForRowAtIndexPath:] + 3663
    6   UIKit                               0x0000000105ab3a28 -[UITableView _createPreparedCellForGlobalRow:withIndexPath:willDisplay:] + 508
    7   UIKit                               0x0000000105a92248 -[UITableView _updateVisibleCellsNow:isRecursive:] + 2853
    8   UIKit                               0x0000000105aa88a9 -[UITableView layoutSubviews] + 210
    9   UIKit                               0x0000000105a32a2b -[UIView(CALayerDelegate) layoutSublayersOfLayer:] + 536
    10  QuartzCore                          0x00000001057f6ec2 -[CALayer layoutSublayers] + 146
    11  QuartzCore                          0x00000001057eb6d6 _ZN2CA5Layer16layout_if_neededEPNS_11TransactionE + 380
    12  QuartzCore                          0x00000001057eb546 _ZN2CA5Layer28layout_and_display_if_neededEPNS_11TransactionE + 24
    13  QuartzCore                          0x0000000105757886 _ZN2CA7Context18commit_transactionEPNS_11TransactionE + 242
    14  QuartzCore                          0x0000000105758a3a _ZN2CA11Transaction6commitEv + 462
    15  QuartzCore                          0x000000010581a075 _ZN2CA7Display11DisplayLink14dispatch_itemsEyyy + 489
    16  CoreFoundation                      0x00000001074a9174 __CFRUNLOOP_IS_CALLING_OUT_TO_A_TIMER_CALLBACK_FUNCTION__ + 20
    17  CoreFoundation                      0x00000001074a8d35 __CFRunLoopDoTimer + 1045
    18  CoreFoundation                      0x000000010746ad3d __CFRunLoopRun + 1901
    19  CoreFoundation                      0x000000010746a366 CFRunLoopRunSpecific + 470
    20  GraphicsServices                    0x0000000109029a3e GSEventRunModal + 161
    21  UIKit                               0x00000001059b2900 UIApplicationMain + 1282
    22  Floadt                              0x000000010370ba6f main + 111
    23  libdyld.dylib                       0x000000010977e145 start + 1
    24  ???                                 0x0000000000000001 0x0 + 1
)
libc++abi.dylib: terminating with uncaught exception of type NSException